In August 2008, as the right wing of the Republican Party grew increasingly disenchanted with the party’s direction, the men from Russo, Marsh and Associates sensed opportunity: They created a political action committee, Our Country Deserves Better, and in time launched the Tea Party Express. Russo, Marsh — an established California outfit of Republican consultants — was just getting started. The firm formed a second political committee, this one with a pro-military agenda. And eventually, seizing on the president’s unpopularity in certain circles, it opened a third, the Campaign to Defeat Barack Obama.
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