Question: What if Shaun White Had a Pot Club? Answer: Igzactly 420

Call them victims of “Generation X-Games”: the Boomers, Gen Xers, and Gen Yers doomed to lives of chronic pain after participating in extreme sports.

For every Shaun White 540-ing out of a mammoth half-pipe, there are literally a million wannabees who will injure themselves just trying to get down the mountain.

It was just a matter of time, then, before a place like Igzactly 420 opened up: a licensed medical marijuana dispensary founded by four East Coast extreme sports enthusiasts who count themselves among those who were hurt chasing speed.

Situated amid the dramatic downtown skyscrapers of San Francisco, this one-year-old cannabis boutique reflects its founders’ sports roots, while remaining a model of the city’s dispensary regulations.

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