Classy Strainfinder Leafly.com Hits 180,000 Visitors A Month

One million medical marijuana patients now exist in America, activists estimate, and another 15.7 million or so smoke pot recreationally, federal health officials estimate.

While growing or selling pot can still land you in federal prison, hosting a cannabis web site appears to be quite legal and lucrative. Leading dispensary listing web site WeedMaps.com grossed $2.7 million in the first three months of 2011, but there’s at least a dozen competitors hoping to grab market share.

The fastest, best-dressed among them is Leafly.com, a one-year-old strain guide and review site with an app for the iPhone, and soon, for the Android. In June, Leafly.com tallied about 180,000 visitors and is growing at a clip of about 30 percent per month without a marketing budget — probably because it’s the bomb.

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