Big Soda Exploits Race in New York Just Like It Did in Richmond

New York. Richmond. Same players. Same strategy. Same manipulation. As we reported this week, the beverage industry exploited the issue of race during its campaign to defeat a soda tax measure last fall in Richmond. And now the New York Daily News is reporting that Coca-Cola and PepsiCo are exploiting race tensions in New York’s soda battle. The NAACP and the Hispanic Federation recently partnered with the beverage industry in a lawsuit to try to block implementation of Mayor Michael Bloomberg’s ban on the sale of large soda drinks in New York City.

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