You’ve got to hand it to Yelp CEO Jeremy Stoppelman; he certainly knows how to work the mainstream media. One of his latest successful spin jobs was directed at San Jose Mercury News tech columnist Chris O’Brien. Somehow in the wake of legitimate allegations by numerous business owners that they had been extorted by Yelp sales people, Stoppelman convinced O’Brien that it was all some sort of grand misunderstanding caused by ignorant shop owners stuck in the “analog” world. Yelp’s sophisticated “2.0” digital model was just too difficult for them to understand. Jesus, Stoppelman is a master. Dick Cheney should have hired him long ago.