Urban Farm Store Pollinate Opens in Fruitvale

Plus Jon's Street Eats reborn as Marrow, China Village set to reopen, and more.

When Birgitt Evans first started gardening thirty years ago, she had to purchase nearly everything — the seeds, the fertilizer, and equipment — from a mail-order catalog. You would think that things would be much easier now, in a day and age when a magazine called Modern Farmer is the most talked-about new publication and when entire schools are dedicated to the art and science of urban homesteading.

To a certain extent, they are. But according to Evans, an Alameda County Master Gardener, urban farmers in the Bay Area still have to go to six or seven different stores to get everything they need — and they still end up having to mail-order a few specialized items. So Evans and fellow DIY enthusiast (and chicken- and beekeeping expert) Yolanda Burrell decided to do something about it. Their new urban farm store, Pollinate (2727 Fruitvale Ave.), is designed to be a one-stop-shop for gardeners and animal husbandry practitioners of all different skill levels. Located in Oakland’s Fruitvale district, Pollinate launched in late March, but this weekend will be the store’s official grand opening.

“What we’re helping people to do is to grow and to raise food,” Evans explained. “It’s everything from planting the tomato seed to making the tomato sauce.”

According to Evans, Oakland is ripe for a dedicated urban farming store. She noted that in 2009, at the peak of the Great Recession, the gardening and food-preservation parts of the economy expanded while almost every other sector was contracting — a testament to a resurgent interest in the DIY lifestyle and the thriftiness that’s born of hard times.

Evans and Burrell picked Fruitvale because of the very specific requirements they had for the building: It had to be a large, wide-open space with room for a demonstration garden in back; it had to have a big roll-up door (for ease of loading customers’ trucks); and it had to have lots of parking. Beyond that, Evans said she’s been delighted to discover how many urban homesteaders live within a few blocks of the store.

So far, Evans said the store’s best-selling products are its chicken feeds (including organic and certified non-GMO options) and its wide selection of seeds, which line an entire wall of the store.

The store also carries a number of hard-to-find products that Evans said are basic to the success of a thriving garden, including seedling heat mats (which help young plants germinate) and a liquid all-purpose fertilizer that she hasn’t seen elsewhere. And Pollinate is quickly establishing itself as the East Bay’s go-to source for heritage breed chickens — about a dozen different varieties, including rare breeds like the Blue Breda and the Swedish Flower Hen.

Part of the owners’ vision is for the store to be a community gathering place and to provide a support system for local gardeners and homesteaders: “We are very connected with the food-growing community, and we really wanted to be a resource as much as anything,” Evans said.

This weekend’s grand opening will give customers a taste of this community-oriented, educational approach, as Pollinate will host workshops and special guest speakers all weekend long. Highlights include an introduction to raising backyard chickens; a book signing with author and (occasional Express) photographer Lori Eanes, whose new book, Backyard Roots, highlights 35 urban farms; and a talk on tool maintenance and sharpening by local blacksmith Grant Marcoux.

A complete schedule of festivities is available on the store’s website, PollinateFarm.com.


Jon Kosorek of Jon’s Street Eats, one of the OGs of the Bay Area gourmet food truck scene, launched a new brick-and-mortar lunch spot in Uptown Oakland last week. Marrow (325 19th St.) will focus on whole-animal cookery, with Kosorek breaking down and cooking his way through one responsibly sourced animal at a time. First up: cow. Menu items available when What the Fork swung by for an early look last week included a corned beef sandwich, shoestring fries cooked in beef fat (served with house-made chipotle ketchup for dipping), a version of S.O.S. (creamed chipped beef on toast), and a quite tasty patty melt: chopped beef, caramelized onions, and Swiss cheese served on toasted marble rye. …

According to a report from Chowhound poster Melanie Wong, Albany’s China Village (1335 Solano Ave.) is finally on the verge of reopening after a kitchen blaze put the Sichuan restaurant out of commission last year. The new ETA is early May, and diners who are mindful of the provenance and quality of ingredients will be happy to note that organic chicken dishes will be available on the specials board. …

Finally, some sad news on the highly underrepresented (in the Bay Area) Eastern European food front: Eater SF notes that Satellite Republic, the Georgian pop-up/moped-powered food cart, is closing up shop, as owner Boris Portnoy is moving to Australia. Portnoy hosted his final pop-up at Uptown Oakland’s The Punchdown (2212 Broadway) last Friday. On a happier note, Grubstreet reports that a Lithuanian restaurant called Mama Papa Lithuania is coming to 1241 Park St. in Alameda.

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