Reuters, the San Francisco Chronicle, CBS, ABC and other major media outlets descended on the 38th-Annual NORML convention this afternoon for a press conference by leading Oakland drug law reformer Richard Lee. Rich Lee’s Tax and Regulate Cannabis 2010 ballot initiative begins gathering more than a half a million signatures today to qualify for the November 2010 ballot. TaxCann2010 will legalize personal possession of small amount of cannabis and create a regulatory framework for commercial sales, similar to alcohol.