The third season of Mad Men is off to a fine start, earning Emmy awards this year for Outstanding Drama and Outstanding Writing for a Drama Series. Although viewer ratings fell from 1.9 billion to 1.6 billion after the Emmys according to thrfeed.com, Mad Men retains a strong hold on its loyal audience spanning seemingly everyone from Baby Boomers to Generation Y2k. The Huffington Post projects viewers ages 18 to 49 have grown 71% since the season two premier in the fall of 2008.
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