Chronicle: Circulation Down, Revenues Up

The San Francisco Chronicle appears to be on good financial footing for the first time in years, despite reporting a huge drop in circulation in 2009 – a 25.8 percent decline for six months that ended in September, the worst among major U.S. newspapers. Company executives said they expected the circulation decline because they chose to raise home delivery subscription prices earlier this year – by about 75 percent. In fact, the paper is actually doing better financially now with fewer subscribers.

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