Wine Shopping the Swiss Way

Find a bargain, research it, taste it, then buy in bulk.

The enduring popularity of critter wines suggests that most of us
haven’t the faintest notion of how to buy the stuff. So winemakers slap
an animal on the label, and we form our allegiances based on aardvarks,
badgers, or zebras.

My friend Fredi, the thrifty Swiss Wineau, has a much more rigorous
approach to wine shopping. He visits wine discounters with notebook in
hand. He’ll troll for apparent bargains and then return home to look up
their ratings on Once he is armed
with the recommendations of fellow Wineaux, it’s back to the store for
the kill. He consistently scores great deals, such as the 2006
Domaine Alfred DA Red
he recently picked up for $2.99, a fraction
of its normal price, which hovers around $18. I liked it enough to buy
a case.

Last weekend, Fredi and I visited Grocery Outlet to check out their
impressive supply of discount wines. We got carried away and left with
ten bottles, including 2002 Rutz Cellars Chardonnay ($3.99,
regularly $8.99)
, 2008 Mystery Creek Sauvignon Blanc ($3.99,
regularly $14.99)
, 2007 Escale Pinot Noir ($6.99, regularly
, 2006 Más Zinfandel ($3.99, regularly $9.99),
1996 Chappellet Cabernet Sauvignon ($19.99, regularly $88), and
2006 La Tunella Verduzzo dessert wine ($7.99, regularly $24.99).
We set all those aside, and tasted our other buys.

None of had much nice to say about the 2006 Top of the Block
Chardonnay ($5.99, regularly $30)
. Wendy detected no butter or oak,
and Fredi thought it had a steely nose. I thought it tasted metallic.
Even food didn’t help.

Wendy, a Merlot hater, loved the 2006 Penfolds Rawson’s Retreat
Merlot ($4.99, regularly $12.99)
. Judy and I thought it smelled
medicinal, but we all liked it with food.

The 2007 Domaine Laurier Cabernet Sauvignon ($3.99, regularly
was the Benjamin Button of cabernets — prematurely
aged, and more character actor than star. We all found it restrained
and inoffesive — until we paired it with food, which overwhelmed

The 2006 Ramazzotti Raffinto Red Wine ($6.99, regularly
was similarly backward. Sipped by itself, it was an intense
and fruity Super Tuscan blend (Sangiovese, Cabernet Sauvignon, Merlot,
Syrah, and Cabernet Franc) that we found intriguing, but once paired
with a meal it became astringent and unpleasant.

The night’s winning bargain was the 2003 Famiglia Bianchi Late
Harvest Semillón ($9.99, regularly $54.99)
, a sweet
Argentinian dessert wine that reminded me of nectar (whatever that is),
and for Judy evoked pears. Wendy and Fredi both liked it with

As our tasting demonstrated, a trip to the bargain wine store can be
hit or miss. The key is to quickly sample your purchase and then snag a
case of the good stuff before someone else does.


Newsletter sign-up

eLert sign-up

scattered clouds
55 ° F
57 °
52 °
86 %
30 %
56 °
55 °
55 °
54 °
49 °