Full Circle, an organic produce company based in the Seattle area, recently expanded its farm box delivery service to include the San Francisco Bay Area. That in itself is no big news: Just a few weeks ago I wrote about a small Alameda-based organic produce delivery service called Golden Gate Organics, which implemented a near-identical business model more than a year ago. Both companies offer reasonably priced organic produce boxes delivered to your doorstep. Both pride themselves in their use of user-friendly, Web 2.0-ish online interfaces to optimize customer experience.
At the end of the day, it’s just a box of fruits and vegetables, though, and the Bay Area has those in spades — so ho-hum, right?