Best New Boutique

Oakland Surf Club

Of all the new boutiques to open in Oakland as of late, we’re particularly excited about Oakland Surf Club. A small shop located in the seafoam-green art deco building on 14th and Webster streets, it carries a thoughtfully curated selection of men’s and women’s clothing and accessories with an unpretentious, surfer/skateboarder, street-meets-beach vibe that feels incredibly Oakland right now. Husband-and-wife owners Max Klineman and Ariana Serrano-Embree are also trying to appeal to the arts and music community with an upstairs gallery that features regular exhibits and occasional live acts. One gets the sense that this young couple isn’t about just making a buck on Oakland’s resurgence; rather, the two are trying to invest in their community. Now that’s something worth supporting.

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