.Bay Area Newsroom Cuts: The Worst Is Yet to Come

So says media analyst John McManus in yesterday’s edition of “Perspectives” on KQED Radio. Bay Area newsrooms, including the San Francisco Chronicle and the San Jose Mercury News, lost one-third to one-half of its staff from seven years ago. That’s because while readers and advertisers have migrated to the web, dollars haven’t. Newspapers earned less than 6 percent of their total revenue from web ads in 2006, according to investment analyst Goldman Sachs. May was the worst month yet (in a non-recession period) for newspaper revenue.