“Got Milk” Ads Pulled After Feminists Cry Foul

Here’s one for all the feminists who cried foul over the controversial “Got Milk” campaign launched by San Francisco ad agency Goodby, Silverstein, and Partners, which touted the drink as a cure for PMS (and female bitchiness). According to Bay Citizen, the California Milk Processing Board just pulled its 10-day old campaign, which initially linked to a web site called EverythingIDoIsWrong.org. (It was presumably addressed to male victims of PMS fallout, and others who suffer the wrath of milk-deprived women.) Now the link redirects to a new site, GotDiscussion.org, which is apparently the organization’s attempt at damage control. The home page of the site says: “Over the past couple of weeks, regrettably, some people found our campaign to be outrageous and misguided — and we apologize to those we offended.” It also quotes praises from people who found the campaign “cute” or “educational.” Talk about mixed messages.

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