Best Cultural Improvement

Another Planet Entertainment

Would the Fox Theater be as successful without the genius of
Berkeley-based music promoters Another Planet Entertainment? Likely
not. The organizers behind the wildly successful Outside Lands Music
& Arts Festival in Golden Gate Park, the jam-packed, act-filled
Treasure Island Music Festival, and all the killer shows at the Greek
Theatre as well as the Independent, Another Planet Entertainment has
the golden touch, thanks to the leadership of Gregg Perloff and his
talented staff. Perloff was president and CEO of Bill Graham Presents
but left in 2003 to start APE with fellow BGPers Sherry Wasserman
(concert production) and Steve Welkom (business and admin). Together,
this group has the business of concert promotion and festival
organization down to a science, producing more than 700 events and more
than 1,000 shows in its relatively short history. APE this year has
totally hit its stride as the Bay Area’s preeminent music production
company and continues to build its star-studded reputation as the guru
of concert promotion.
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