Updated: Amazon Goes All the Way Gangster with New Price Comparing App

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Lest you have any doubt about Amazon’s mercenary impulses, look no further than the company’s new promotional campaign, which offers shoppers $5 off any online purchase this Saturday if they help gather “price intelligence” at brick and mortar stores, online journal All Things D reports. Here’s how it works: A shopper goes into a store, scans the barcode of any item using Amazon’s new Price Check App (which is available for iPhone and Android), and submits the price to Amazon so the online retailer can do an instant comparison.