Innovative Campaign Lands $499K EPA Award


Last February we wrote about a unique campaign called Use Reusables being promoted by Alameda County waste-reduction organization The idea behind it was to encourage the use of reusable packaging in commercial and industrial settings. It ain’t sexy, but the potential benefits are massive: diversion of tons of plastic, cardboard, and wood from landfills, and huge reductions in greenhouse gas emissions related to processing and transportation. There’s also a strong financial case to be made: Businesses pay more for reusable totes now and save thousands on cardboard boxes down the line. Our headline “Go Green, Save Green” was nothing if not apropos.