.B.o.B.

If the Drake and Meek Mill beef of 2015 taught us anything, it’s that tweeting outlandish and unbacked statements is a great way to get attention and — if played smartly — boost sales figures. Whether you’re onboard with that philosophy or think it signals the decline of our civilization, you gotta admit that it does work. While B.o.B. faded from the spotlight in recent years despite having having won several Grammys and BET Awards, he reinvigorated his popularity by tweeting the preposterous theory that the Earth is flat, and further elaborating in his single, “Flatline.” While this theory was debunked hundreds of years ago, physicist Niel Degrasse Tyson indulged B.o.B. and recruited his nephew, Philadelphia rapper TYSON, to refute his claims with a “Back to Back”-inspired diss track. “Flat to Fact” is about how the Earth is indeed round and that this has been proven for ages. B.o.B., who previously marketed himself as a clean-cut pop star, has now become the favorite artist of conspiracy theorists everywhere. Does his new music live up to the Twitter hype, though? See for yourself at his show at The New Parish on May 20.