.Bay Area Businesses Join Yelp Lawsuit

Eight businesses have joined a class-action lawsuit against Yelp, including three Bay Area-based companies — Sofa Outlet of San Mateo, Astro Appliance Serviceof San Carlos, and Mermaids Cruise of San Francisco. As we previously reported, the San Francisco-based online user-review site has become the target of two recent lawsuits for alleged extortion.

In an amended complaint of the initial class-action lawsuit filed yesterday, businesses claim that positive reviews disappeared or negative ones appeared after they declined or stopped advertising with Yelp. The allegations are similar to the ones we printed in two stories about Yelp last year, and which are also quoted extensively in the lawsuit filing.

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